Culinary Research & Concept Development

Where conceptsbecome food.Where researchbecomes culture.

A culinary studio operating at the intersection of ingredient research, fermentation science, and concept architecture.

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01
Research
Ingredient provenance, fermentation science, fire techniques, invasive species, and global culinary movements. The Studio tracks what matters before it peaks.
02
Concept
Brief, pillars, menu language, spatial identity, and team culture. Every concept built from the ground up with a clear point of view.
03
Development
R&D in live kitchen environments. Fermentation programs, koji cultures, botanical extractions, fire testing. Ideas made edible.
04
Direction
Team training, menu engineering, sourcing frameworks, and ongoing creative direction for multiple outlets simultaneously.
Marco Turatti · IC Phuket
Executive Chef · IC Phuket Resort
The Studio

Built on research. Driven by ingredient.

Cultivate Studio is the creative and research practice of Marco Turatti — Executive Chef, culinary researcher, and concept director with 16+ years across fine dining, luxury hospitality, and Southeast Asia.

The Studio develops culinary concepts from zero: brief, pillars, menu language, sourcing frameworks, and team direction. It runs the R&D program at InterContinental Phuket Resort, oversees seven outlets including Michelin-listed and World's 50 Best Discovery recognised restaurants, and consults on F&B strategy across IHG brands in the region.

Every project begins with an ingredient no one else is paying attention to.

"Every concept begins with an ingredient no one else is paying attention to."
Recognition
Michelin Guide 2024
Jaras & hom · InterContinental Phuket Resort
World's 50 Best Discovery · hom
T+L Tastemaker · Tatler Asia's 100 Best · Tatler Thailand Best
WWF Partnership
Invasive Species Program · Southern Thailand
IHG F&B Strategy
Regional Consultant · Southeast Asia
2 Michelin Keys · Hotel Award
InterContinental Phuket Resort · 2024
Tatler Best · Asia
Tatler Asia's 100 Best · Tatler Thailand Best · hom, Phuket
FermentationFire TechniquesThai CuisineJapanese CuisineFarm-to-TableInvasive SpeciesConcept ArchitectureTeam Direction
Active Research

the studio at work

Step four of the process — and the most alive. This is where concepts become food. Fermentation programs running in parallel with menu development. Fire techniques tested against flavour hypotheses. Recipes documented, challenged, refined. The R&D phase is where the concept stops being an idea and starts being something you can taste.

R&D · Fermentation & Preservation
Building flavour from the ground up

Across InterContinental Phuket Resort, The Studio runs an active fermentation program producing tomato vinegar, jackfruit vinegar, mangostein vinegar, plum vinegar, and dozens of other live cultures — all from locally sourced Thai ingredients. These are not garnishes. They are the flavour architecture of the menus, replacing imported acids and umami sources with something alive and specific to this place.

Active program · IC Phuket Resort
R&D · Koji & Miso Development
Koji, miso & amino pastes

Carrot mustard miso, stinky bean miso, sunflower peaso — The Studio's koji and miso program applies Japanese fermentation technique to Southern Thai ingredients. Every paste is labelled, dated, and tracked through its full fermentation arc.

Active · IC Phuket fermentation lab
R&D · Live Culture Research
Inside the fermentation jar

Buckwheat shrimp tamari, lacto-fermented vegetables, garum in development. Each jar is a live experiment — documented, observed, tasted weekly. The results inform both the menu and future projects.

Active · ongoing documentation
R&D · Koji Culture
Growing koji on local grains

Aspergillus oryzae cultivated on Thai jasmine rice, barley, and corn. Each batch produces the enzymes that unlock umami across the menu — a living culture replacing imported ingredients entirely.

Live culture · Phuket lab
R&D · Ingredient Extraction
Infusions & extractions

Wild herb infusions, botanical extractions, and preserved aromatics. Southern Thai botanicals captured at peak and held — for sauces, dressings, and beverage applications across multiple outlets.

Active · seasonal program
R&D → Plate · IC Phuket
From lab to service

Wood sorrel, micro herbs, red weaver ants. The research becomes the dish. Every element on this plate went through the R&D process — sourced, tested, fermented, refined, then placed with intention.

Live menu · Michelin-listed hom & Jaras
Our Work · IC Phuket Resort

Seven outlets. One standard.

Overseeing the full F&B portfolio at InterContinental Phuket Resort — from Michelin-listed fine dining to beachfront casual. Each outlet distinct; all connected by the same research-driven approach to ingredient and technique.

Thai Fine Dining
Jaras
Southern Thai fine dining rooted in ancient recipes, local produce, and regional technique. The flagship concept at IC Phuket.
Michelin Guide Listed 2024World's 50 Best Discovery
Progressive Thai
hom
A research-led progressive Thai experience. Every dish built from the fermentation lab up — live cultures, foraging, and fire.
Michelin Guide Listed 2024World's 50 Best DiscoveryTatler Asia Best
Japanese Robatayaki
Tengoku
Japanese robata grill and izakaya. Fire-forward cooking with premium imports and local seafood.
All-Day Dining
Pinto
All-day dining with Thai and international breadth. High-volume, guest-first, consistently executed.
Beachfront Bar
Pine Beach Bar
Casual beachfront dining and cocktails. Sunset-driven, ingredient-led, consistently high standard.
Beachfront Restaurant
333 at the Beach
Relaxed beachfront dining with fresh seafood and local produce. Built for the Phuket guest experience.
Lobby Lounge
Devas' Lounge
Curated afternoon tea, cocktails, and light dining in the resort lobby. Refined and effortless.
Cocktail Bar
Sipping Tiger
Craft cocktail bar with a botanicals-first approach. Local ingredients, fermented spirits, and original serves.
24h Room Service
In-Room Dining
24-hour in-room dining. Consistent quality from first light to late night across all 179 rooms and villas.
Consulting

What The Studio builds.

Project-based consulting for luxury hotels, resort operators, and independent restaurant groups. A limited number of engagements each year — chosen for complexity and alignment.

01
Concept Creation
Full concept development from brief to opening — brand language, menu architecture, kitchen design input, sourcing strategy, and team direction.
Zero-to-oneMenu ArchitectureBrand LanguageOpening Strategy
02
R&D Programs
Building in-house fermentation labs, koji programs, ingredient research systems, and seasonal preservation frameworks for hotels and restaurants.
FermentationKoji & MisoIngredient ResearchLab Setup
03
Culinary Direction
Ongoing creative direction for existing concepts — menu evolution, seasonal updates, team training, and quality benchmarking for multi-outlet operations.
Menu EngineeringTeam TrainingQuality SystemsMulti-Outlet
04
Sustainability Frameworks
Farm network development, local sourcing programs, invasive species integration, and sustainability reporting for luxury hospitality groups.
Farm NetworksLocal SourcingInvasive SpeciesESG Reporting
05
F&B Strategy
Portfolio-level F&B strategy for hotel groups and resort operators — positioning, competitive analysis, concept gap mapping, and revenue optimisation.
Portfolio StrategyRevenue OptimisationConcept Gap AnalysisHotel Groups
06
Content & Identity
Defining the visual and editorial identity of a restaurant concept for social media — content pillars, photography direction, story angles, and platform strategy.
Content StrategyPhotography DirectionSocial MediaBrand Identity
Contact

Start a conversation.

Every project starts with a question: what does this place actually want to be?

The Studio takes on a limited number of projects each year. If you're building something worth building, let's talk.

Emailmarco@cultivatestudio.com
BasedPhuket, Thailand · Available globally